One of the most effective ways to get in touch with prospective customers as well as maintaining relationships with existing customers is email marketing. The key to ensuring that your email marketing strategy is actually working and driving the desired results is to put the needs of your target customers ...
One of the ways that you can amplify your content efforts is to actually take on a growth hacking approach — meaning you couple them with a paid media strategy that’s going to increase your reach and awareness. From there, you’ll then be able to figure out how you’ll be ...
One of the biggest challenges for B2B companies is to figure out how to generate qualified leads that will convert to sales. In an ideal world, it’d be amazing to throw up an ad that’s tied with a targeted landing page that then generates a crazy amount of qualified leads, ...
Navigating the world of digital marketing for any business, especially small businesses (this includes you too, side hustlers), can feel overwhelming and time-consuming. Despite marketing initiatives being viewed as a never-ending list of tasks to implement, the gains that small businesses can make from doing it right can drive a ...
Every business that has a website has funneling in quality traffic as a top priority when it comes to growth initiatives. More specifically, the next step for website traffic is to drive visitors to take action so you can capture their contact information. It’s typical to see an average conversion ...
Lately, I’ve been thinking about the companies I’ve worked with and what separates those who do marketing well and those who continue to struggle. Marketing isn’t what it used to be when the focus was all about awareness, and the effectiveness of your efforts was difficult to track. Digital marketing ...