Here’s my take: most B2B companies are pouring time, money, and energy into marketing and still struggling to hit sales goals. There’s a disconnect that no one wants to admit. Marketing is active. Content is getting posted. Ads are running. But pipeline is stagnant, and sales are still chasing leads ...
You’re looking at your social media dashboard right now, aren’t you? Those engagement numbers look solid. Your content calendar is full. Posts are going out like clockwork. Everything seems to be working until you ask yourself the real question: “How many deals actually came from all this effort last month?” ...
If you’re feeling unsure about how to use AI in your business, you’re not alone and you’re not behind. Every day, there’s a new tool. A new hot take. A new post telling you how AI will “change everything.” And while the noise grows louder, so does the confusion. For ...
If you’re still treating AI like a trend, you’re already behind. I get it; it feels like the wild west right now. New tools are launching daily, there’s noise everywhere, and half the advice contradicts itself. It’s easy to feel paralyzed. But here’s the truth: the businesses that win next ...
There’s no shortage of advice on how to generate demand. Run more ads. Post more content. Hire an SDR team. Buy a lead list. But here’s the truth no one wants to admit: most of what you’ve been told about demand gen is either outdated or flat-out wrong. You don’t ...
If you think your pipeline is dry because you don’t have enough leads and traffic, think again. Most businesses immediately blame traffic and low volume leads when things slow down or conversions dip. So they throw more money at ads, spin up new SEO pages, and hope more eyeballs will ...
