BBB Northwest + Pacific

Challenge

Needed landing page development, content generation, and email outreach to help drive sales qualified leads.

What we did

  • Designed and tested multiple landing pages to maximize conversion rates.
  • Wrote and published industry-specific content for targeted verticals.
  • Executed complex email automation workflows by segment to qualify existing contacts.
  • Managed social and paid networks to send targeted traffic to landing pages.

Results

Produced over 1,500 marketing qualified leads with a sales qualification rate over 50%.

Challenge

Wanted to increase organic rankings, overall website traffic, and app downloads while establishing a clear digital marketing roadmap to foster sales objectives.

What we did

  • Implemented SEO, SEM, advertising, email marketing, content marketing.
  • Handled roll out of mobile app platform.
  • Optimized landing pages to drive downloads and signups.
  • Mobile app advertising.

Results

Within the first month, we generated 100K app downloads and have consistently seen 50K signups per month.

Challenge

Needed a new website and marketing push to launch new product using a crowdfunding approach.

What we did

  • Developed and optimized new website.
  • Created and executed email list building contest to build awareness prior to product launch.
  • Designed and managed paid ad campaigns on display networks and social media channels.
  • Established robust reporting and analytics to identify key audiences.

Results

Grew pre-order email list to over 10,000 contacts and managed to collect over $1M from crowdfunding.

Challenge

Needed a full inbound marketing strategy to generate demand and qualified leads, and provide strategic guidance on marketing operations.

What we did

  • Implemented SEM, digital advertising, web and graphical design, content marketing, and email marketing.
  • Ensured conversion tracking was set up and landing pages are optimized to drive highest conversions for the lowest cost.
  • Developed lead scoring methodologies to foster automated workflows to qualify MQLs into SQLs.

Results

Within first month, we have seen over 100 qualified leads per week; increased in organic traffic 54%; increased CPA 5x.

Challenge

Needed a new website, content generation, and signups to IR Consortium event.

What we did

  • Developed and optimized new website.
  • Executed email marketing strategy, segmentation and personalization by buyer personas for event updates.
  • Implemented social, and paid avenues to drive signups for the event.
  • Wrote and published content.

Results

The first event had over 20 sponsors who signed up, and over 500 attendees.

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