Wickr was best known for their free private messaging app for individuals, Wickr Me. Fastmarkit was hired to market the launch of their new secure team collaboration platform, Wickr Pro.
As part of the launch, Wickr required a new website and a marketing strategy that served two main purposes — drive new users to install and engage with the app, and establish lead generation campaigns to foster sales objectives.
User acquisition campaigns consistently drove over 70,000 new users to Wickr Pro every month. Lead generation efforts created closed-won opportunities from government agencies and large enterprise organizations with over a 6x ROI. The success of Wickr eventually resulted in an acquisition by Amazon Web Services in 2021. Fastmarkit continues working with Wickr as an AWS approved vendor.
The Better Business Bureau has been advancing marketplace trust for over 100 years. Several independently governed BBBs have used Fastmarkit to manage marketing grants provided by Google for non-profit organizations.
In conjunction with PPC campaigns, Fastmarkit develops unique and engaging content to serve local consumers and small businesses with valuable insights. This content is then distributed to their audience via social networks and robust email campaigns.
By maximizing the performance of their Google Grant search marketing campaigns, each BBB has typically seen a two-fold increase in site traffic in the first month alone.
In addition to that, Fastmarkit developed a holistic marketing approach that combines tailored landing pages, content development, and complex email automation workflows, which was able to produce over 1,500 marketing qualified leads with a sales qualification rate over 50%, and contribute 88% to ROI.
Misty Robotics was creating a unique skill-based platform for robot development. Prior to the launch of their Misty II robot kit, Fastmarkit was brought in to create a self-hosted crowdfunding campaign to generate awareness of the product and attain confirmed pre-orders.
After the crowdfunding campaign, Fastmarkit spearheaded efforts in rebranding the website and instituted ongoing marketing efforts to engage with the developer community and foster further sales of Misty II.
Using a unique approach of a reward-based referral campaign, Fastmarkit was able to create a list of over 12,000 interested developer contacts prior to the launch of the crowdfunding campaign.
By marketing to this list of contacts and utilizing programmatic targeting, the crowdfunding campaign was able to collect over $1M prior to the product launch.