There’s no doubt that SEO is an essential piece of your digital marketing strategy. But while you’re doubling down on blogging and web pages, it’s important that you also focus on the SEO value that’s not part of your website. This is referred to as off-page SEO — the actions ...
Getting your brand in front of your target audience is top of mind for business owners and marketers alike. In order for people to even consider your products/services over competitors, they have to know you exist. So what’s the best way to make this happen? Short answer: digital advertising. That ...
The work of a digital marketer is never finished, even when it comes to developing a strategy. If it’s been a while since you first launched your digital marketing strategy, it’s likely that the choices you made then may no longer be relevant or effective today. To make sure you’re ...
Imagine this scenario: you just joined a new company as the Head of Marketing, and your job is to get a plan in place, organize the entire department, and present your plan to the rest of the executive team. It’s absolutely normal to feel overwhelmed by the onboarding process as ...
No matter the size of your business, identifying KPIs is important when pushing to align departmental goals, as well as collective company goals. Knowing what triggers your target audience to engage with your brand will help you figure out exactly where your marketing dollars should be allocated. KPIs also help ...
Do you know what content you’re going to be publishing and sharing out this week? What about the rest of this month? Do you have a consistent schedule laid out so that everyone in your company has visibility? A content calendar is a great way to keep track of your ...
