When companies reach out to me for marketing help, they are usually dealing with major challenges around lead generation and sales enablement that have revenue opportunities attached. These challenges are common and in a nutshell, they exist due to the lack of processes, tools, and people. More importantly, failing to ...
Traditionally, the school of thought when it came to marketing was that it was just about TOFU (top of the funnel) initiatives, and it was difficult to tie marketing into an ROI model that showed revenue contribution. In the B2B marketing world, what could make or break your initiatives boils ...
There are many opportunities available if you are looking for clients in the B2B market, but the competition is fierce. Check out these stats to find out why B2B marketing is in a category of its own: Most B2B buyers are already 57% through the buying process before they ever ...
To reap the benefits of a successful lead generation strategy, there are many different things to consider – from social media to SEO, analytics to content marketing, there are many channels to explore. When done correctly, an influx of quality leads and sales will consistently be knocking at your door. ...
Email marketing continues to be one of the top-performing channels for customer acquisition and retention by companies of all sizes. An effective way to drive results through email campaigns is to ensure that you are being honest, providing value, and adding a touch of personalization. There are different types of ...
An all-too-common scenario in many B2B companies is that sales are constantly complaining that they don’t have enough leads, while marketing feels that the leads they are sending over aren’t being followed up. There is validity to this last point because sales reps are known to ignore 50% of marketing ...
