Just as there are many companies that are thriving with their marketing initiatives and implementations, there are also many companies that are not seeing any real results with theirs. The difference between those who actually do well and those who don’t really comes down to one big thing: the investment. ...
If you’re a business owner or in the C-Suite at a tech startup, one of your biggest objectives is to find ways to reach your target customers. This isn’t just about creating a pathway to making a ton of sales, but it’s about building that positive brand affinity, awareness, likeability, ...
Creating and distributing valuable content has to be an integral part of every single growth initiative and plan. We live in a digital world where it is easy to expand your reach, target specific personas, and understand which content topics and types perform best. The hardest part about content is ...
At the start of every new year, I work hard with my clients to help solidify their marketing plans for the rest of the year, segmenting out initiatives by quarter with quantifiable key results we want to achieve. Given the fact that the majority of my clients are in the ...
Back in 2014, I received a LinkedIn message from the CEO of Better Business Bureau Northwest + Pacific who was interested in getting marketing help but explicitly stated he probably couldn’t afford to hire me in-house. Instead, we decided to work on the basis that I’d bring him on as ...
For any B2B company that’s pushing to generate leads, it’s essential to identify which leads are ready to go to sales and which ones marketing should continue nurturing. This is where a lead scoring model has to be established. It is important to note that 50% of leads who come ...
