If you struggle to fill your sales funnel with quality leads, you’re not alone: 85% of B2B marketers say that while lead gen is their #1 goal for content marketing, it’s also their greatest challenge. It doesn’t matter if you have an amazing product: if no one knows about it, no one will buy it. And once they do manage to find you online, only about 4% of visitors are ready to buy. The
Developing great content takes time — researching, writing, editing, publishing, and then distributing. Content is everything that we as business owners and side hustlers do, from blogging, advertising, email marketing, networking, and so on. The biggest difference between each type of content is based on context and channel. And behind all of this is a great team of people — along with technology — that make everything come together cohesively.
Hiring a digital marketer can be a pricy investment, but it’s also one of the most worthwhile hires you’ll ever make — if you hire correctly. The right candidate will be able to strategize and execute your marketing efforts to drive sales, increase revenue, and boost your bottom line, all of which can more than justify the expense of having a marketing person on your payroll. It’s not hard to
You have access to more digital marketing choices than ever – SEO, PPC, email, social, earned and owned media, and more third-party tools and analytics than you know what to do with. Navigating the digital landscape takes more than just intuition or following the buzziest trends. In fact, Business 2 Community reports that businesses that employ data-driven personalization earn 5-8x ROI on every dollar spent on marketing. Without this data,
Here’s one problem most of us would kill to have: too many qualified leads. 61% of marketers say that generating traffic and leads is one of the top challenges they face. The more leads your business has, the more sales you can close; the math is simple. Or at least it should be. For 69% of marketers, converting leads is their top priority. The problem is that conversions don’t happen by
For the past two years, I’ve envisioned rebranding Fastmarkit into something that speaks more of ‘who’ we are and ‘why’ we do what we do. But like any business owner, I had to put more of my focus on driving results for our clients, for the company, while at the same time raising a family. Rather than getting myself bogged down with a hundred things that needed to get done,
Marketing automation is all about strategy, and knowing the basic foundations of email strategy for marketing automation is critical. Email marketing when utilizing a marketing automation tool is very different than simply emailing using an email service provider. The difference lies in how you will be sending the emails and the highly tactical nature of the emails being sent. 1. Autoresponders: Marketing automation platforms give you the ability to capture
Getting higher rankings, being more visible so that you incur clicks and hopefully, high-quality traffic to your website has long been a focus for many businesses. Why does on-page SEO matter? On-page SEO helps to get your website indexed by search engines and more importantly, makes it easier for your target customers to find you. In a recent post written by Cyrus Shepard, he covers advanced techniques to on-page optimization
Every business I encounter wants to drive traffic (and more traffic) to their website. Utilizing the different tactical executions listed below are a great way to start and will also need to be done consistently for the best results. Further, integrating all of your digital marketing efforts so that they cohesively work together will not only help with driving traffic, but will help with generating qualified leads and sales. That
