Marketing resources

How to Create a Successful Marketing Growth Hacking Game Plan

Developing a successful marketing strategy and roadmap that will foster revenue growth is top of mind for businesses of any size. With all of the different tactics that can be employed, bandwidth can feel limited and even stifling. However, it doesn’t have to feel this way.  Rather than making sure ...

How to Develop a Successful Social Media Strategy

When it comes to developing a successful social media marketing strategy, I like to approach it as I would an entire marketing strategy. To be more specific, you need to know exactly what you want to realistically achieve (with a timeframe attached), how success will be measured, and how it ...

How to Develop a Retargeting Strategy that Will Drive Sales

You have done a lot of work to build your website and attract visitors. But soon after browsing the website, your visitors leave without a trace. Why did they leave? And how can you bring them back? In most cases, only 2% of web traffic converts on the first visit. ...

How to Nail Down Marketing Metrics that Investors Care About Most

Being a part of any tech startup takes hard work and if you’re in the C-suite, you may feel like fundraising is a never-ending thing. Further, having a great pitch and brand story is just part of the larger picture. It takes more than that to really get the round ...

How to Generate Leads with Blogging

It’s no surprise that content marketing should be an integral part of every marketing and sales strategy. It doesn’t matter if you’re in the B2B or B2C arena, the importance of developing content that will resonate with your target audience should be a top priority. In fact, the most cited ...

How to Successfully Map Out the Buyer Journey

Whether you’re selling something as simple as t-shirts or something as complex as automation software, every sale is the product of a buyer journey that takes users from interested prospects to paying customers. From the point they realize they have a problem that needs to be solved to the time ...