At the beginning of every new quarter, a common practice for many businesses is to review the previous quarter, looking at the wins, challenges, and opportunities. Being able to properly review your quarterly marketing performance also means that you’ve built a roadmap that enables you to easily track and measure success. In fact, reporting is nothing new when it comes to analyzing which of your marketing initiatives are performing, which
Marketing isn’t a one-step journey. Simply having a plan won’t ensure you’ll make it to where you want to go. Instead, you need to pay attention to the process. You need to measure every step you take in the journey toward success. Once you’ve developed a detailed marketing strategy, the next step is to outline a road map that will help you reach your goals. A road map will help
The average person easily receives dozens of emails each day, so if you want your emails to stand out among the rest, your email marketing strategy needs to be unique. Emails can help you promote your business, advertise new products or services, and offer insights into your industry. In fact, email marketing generates $44 ROI for every $1 spent. I’ve compiled five of the best email strategies to help you grow your
There are billions of people online, and one effective way to grow your brand is to gain a strong online presence. So, you create a website, describe your product, and write a few blogs. In no time, users will start flocking to you and buying what you’re offering. Right? It doesn’t often work that way. There are 1.72 billion websites today, and getting noticed in the sea of content can be tough. So,
Metrics take the guessing out of the effectiveness of marketing strategies and the measurement of the overall growth of your business. It’s tempting to just look at revenue from month to month, but that doesn’t tell you where it comes from and what marketing approaches are the most effective. There are dozens of metrics and each one has a specific purpose. So which ones should you focus on? Here are
Many businesses have already begun planning out their marketing mix for the year. This means it’s time to take stock of the old strategies that used throughout the year and weigh them up against new technologies and techniques that have been designed to help companies achieve a competitive edge. In short, it’s prime time to determine what lead generation activities have worked, which ones have fallen short, and what new
Can a business succeed without marketing? It’s not likely. Even businesses who aren’t currently invested in a long-term marketing strategy have done some form of marketing at some point to get the word out. Digital ad spend is up 19% in the last year alone, accounting for nearly 55% of all advertising dollars in the United States. In addition, 75% of marketers are increasing their content marketing investments, while the industry as
Whether you’re a freelancer, side-hustler, or small business owner, marketing your business is instrumental for revenue growth. Further, 72% of marketers say that content marketing alone not only increases engagement but also increases leads generated. The key thing that businesses need to take note of is that digital marketing is an incredibly fast and easy way to reach your target customers. You also learn quickly what works and what doesn’t. This allows
Running a company that’s geared toward attracting B2B customers can feel intimidating, especially when it comes to generating quality leads and funneling them into sales. The biggest challenge with the B2B space is that the typical sales cycle can take anywhere from 6 months to sometimes 24 months. Having content to help both marketing and sales along the way can shorten this cycle; however, know that it goes beyond simply
Marketing is a simple and straightforward concept: you create a message about your product or service that speaks to the people you want to buy from you — and then they buy. But anyone who’s been in marketing for more than 10 minutes knows that creating these messages and making valuable connections is anything but straightforward. More than 60% of companies say their biggest struggle is getting traffic and leads,
