Let’s get brutally honest for a second. Forget the conference keynotes, the endless LinkedIn tips, the “thought leadership” posts that sound great but solve nothing. If you’re running demand gen as a founder, head of marketing, or revenue owner, you’re probably stuck in the same exhausting cycle as everyone else. ...
Most founders are the pipeline. They are the ones posting on LinkedIn. Following up on leads. Creating content. Sending proposals. Booking the next call. And while it works in the early stages, it eventually becomes a ceiling. Because the second you stop showing up, the pipeline slows down. This is ...
Here’s my take: most B2B companies are pouring time, money, and energy into marketing and still struggling to hit sales goals. There’s a disconnect that no one wants to admit. Marketing is active. Content is getting posted. Ads are running. But pipeline is stagnant, and sales are still chasing leads ...
You’re looking at your social media dashboard right now, aren’t you? Those engagement numbers look solid. Your content calendar is full. Posts are going out like clockwork. Everything seems to be working until you ask yourself the real question: “How many deals actually came from all this effort last month?” ...
If you’re feeling unsure about how to use AI in your business, you’re not alone and you’re not behind. Every day, there’s a new tool. A new hot take. A new post telling you how AI will “change everything.” And while the noise grows louder, so does the confusion. For ...
If you’re still treating AI like a trend, you’re already behind. I get it; it feels like the wild west right now. New tools are launching daily, there’s noise everywhere, and half the advice contradicts itself. It’s easy to feel paralyzed. But here’s the truth: the businesses that win next ...
