When it comes to effectively driving awareness and engaging with your target audience, video marketing makes a whole lot of sense. There are many different ways businesses can present their video assets — not only to position and promote their products/services but also to be educational. Just as you would ...
Stop winging it and start following a roadmap that’s customized for your business with your products, goals, and audience in mind. Introduction: The What and Why of Marketing Strategies A substantial part of all marketing is now digital. Gone are the days when we relied on Yellow Pages, billboards, and ...
Can a business succeed without marketing? It’s not likely. Even businesses that aren’t currently invested in a long-term marketing strategy have done some form of marketing to get the word out. When you think about it, marketing is in nearly everything we do, from content, ad creatives, landing pages, emails, ...
Just as there are many companies that are thriving with their marketing initiatives and implementations, there are also many companies that are not seeing any real results with theirs. The difference between those who actually do well and those who don’t really comes down to one big thing: the investment. ...
If you’re a business owner or in the C-Suite at a tech startup, one of your biggest objectives is to find ways to reach your target customers. This isn’t just about creating a pathway to making a ton of sales, but it’s about building that positive brand affinity, awareness, likeability, ...
Creating and distributing valuable content has to be an integral part of every single growth initiative and plan. We live in a digital world where it is easy to expand your reach, target specific personas, and understand which content topics and types perform best. The hardest part about content is ...
