To reap the benefits of a successful lead generation strategy, there are many different things to consider – from social media to SEO, analytics to content marketing, there are many channels to explore. When done correctly, an influx of quality leads and sales will consistently be knocking at your door. The beauty of investing in lead generation is that the tactics you work to create will continue to pay off
Email marketing continues to be one of the top-performing channels for customer acquisition and retention by companies of all sizes. An effective way to drive results through email campaigns is to ensure that you are being honest, providing value, and adding a touch of personalization. There are different types of emails that can be sent out and I typically categorize them as the following: Cold Outreach Nurture Transactional Each of
An all-too-common scenario in many B2B companies is that sales are constantly complaining that they don’t have enough leads, while marketing feels that the leads they are sending over aren’t being followed up. There is validity to this last point because sales reps are known to ignore 50% of marketing leads. However, when both sales and marketing are in alignment, it can lead to 38% higher sales win rates. Here
Developing a successful marketing strategy and roadmap that will foster revenue growth is top of mind for businesses of any size. With all of the different tactics that can be employed, bandwidth can feel limited and even stifling. However, it doesn’t have to feel this way. Rather than making sure you’re implementing as many things as possible, it’s even more important to hone in your focus on tactics that you
When it comes to developing a successful social media marketing strategy, I like to approach it as I would an entire marketing strategy. To be more specific, you need to know exactly what you want to realistically achieve (with a timeframe attached), how success will be measured, and how it will impact your overall business objectives. In this day and age, having a social media presence isn’t even something worth
You have done a lot of work to build your website and attract visitors. But soon after browsing the website, your visitors leave without a trace. Why did they leave? And how can you bring them back? In most cases, only 2% of web traffic converts on the first visit. While it’s typical for visitors to leave without making a sale, you need to find a way to entice the
Being a part of any tech startup takes hard work and if you’re in the C-suite, you may feel like fundraising is a never-ending thing. Further, having a great pitch and brand story is just part of the larger picture. It takes more than that to really get the round of funding you need while also making sure that the health of the business continues to grow. When it comes
It’s no surprise that content marketing should be an integral part of every marketing and sales strategy. It doesn’t matter if you’re in the B2B or B2C arena, the importance of developing content that will resonate with your target audience should be a top priority. In fact, the most cited content marketing goals are: 75% want to generate quality leads 86% want to build brand awareness 79% intend to educate their audience 75%
Whether you’re selling something as simple as t-shirts or something as complex as automation software, every sale is the product of a buyer journey that takes users from interested prospects to paying customers. From the point they realize they have a problem that needs to be solved to the time they’re pulling out their credit card to solve it, every buyer’s journey is filled with unique touch points and opportunities
There’s no doubt that SEO is an essential piece of your digital marketing strategy. But while you’re doubling down on blogging and web pages, it’s important that you also focus on the SEO value that’s not part of your website. This is referred to as off-page SEO — the actions you take on other digital channels that can impact your SEO. This includes a number of things, from social media
