Here’s my take: most B2B companies are pouring time, money, and energy into marketing and still struggling to hit sales goals.
There’s a disconnect that no one wants to admit. Marketing is active. Content is getting posted. Ads are running. But pipeline is stagnant, and sales are still chasing leads that never convert.
The problem isn’t effort.
It’s alignment. 60% of professionals surveyed globally by LinkedIn agree: misalignment between Sales and Marketing puts financial performance at risk.
Most marketing agencies fall into one of three categories:
- They’re either too fluffy, focusing on vanity metrics that don’t move revenue.
- Too slow, delivering campaigns weeks or months after the moment has passed.
- Or too disconnected from what really matters, which is sales outcomes.
That’s exactly why I built Fastmarkit. Not to be another agency. But to fix the gap between marketing motion and sales traction.
This post breaks down what I saw that led to Fastmarkit, the approach we take now, and how we tie every piece of work back to what actually matters: pipeline, conversions, and revenue.
Because if marketing isn’t helping you grow the business, what’s the point?
The Problem: Why Marketing Effort Rarely Matches Sales Outcomes
I’ve sat on both sides of the table. As a client hiring agencies and as a strategist building campaigns for others. And the pattern was always the same. A lot of marketing activity with very little to show for it when it came to actual sales.
Teams would spend months building content calendars, refining messaging, and launching campaigns. But when sales reviewed the pipeline, they were still stuck chasing cold leads or following up with people who were never qualified in the first place.
The disconnect is not hard to spot. It is in the metrics marketing celebrates that sales cannot use. Pageviews, impressions, likes. Things that might look good on a dashboard but do not move deals forward.
Only 30% of B2B marketers say their content strategy is aligned with sales goals. That means 70% are creating content and running campaigns in a silo, completely disconnected from the outcome that matters most.
This is where most agencies fall short. They prioritize volume over relevance. They obsess over activity instead of outcomes. And they rarely ask the one question that changes everything. Is this marketing actually helping sales close more revenue?
That is the question we lead with at Fastmarkit. Because until marketing is held to the same standard as every other growth function, it will keep getting treated like a nice to have instead of the driver it should be.
Why Fastmarkit Had to Be Built Differently
After working with countless companies and sitting through more than enough agency presentations that looked polished but lacked impact, I knew the model was broken. There was too much fluff, too little urgency, and almost no accountability for results.
I built Fastmarkit to solve one core problem: Marketing should drive sales. If it does not support pipeline growth, lead quality, or revenue generation, it is just noise.
We do things differently by design.
Our campaigns are tied to real business goals, not vanity metrics. Every piece of content, ad strategy, or automation is reverse engineered from sales outcomes. What happens after the click matters just as much as what happens before it.
Speed is also non-negotiable. Most agencies take weeks to produce deliverables and even longer to pivot. That is not sustainable. Especially in fast moving B2B environments where opportunities come and go quickly. We operate on an execution model that is designed to launch, learn, and optimize in real time.
We also bridge the gap between marketing and revenue with systems, not opinions.
That means we track what matters. Lead to close rates. Pipeline velocity. Cost per opportunity, not just cost per lead.
And we know this is not just a “nice to have” approach. Businesses that align marketing and sales functions report 38% higher win rates and 208% more revenue from marketing efforts.
Fastmarkit was built to give high growth companies what they are actually missing:
- Not more deliverables.
- Not more talk.
- But a system that connects strategic marketing execution with the sales numbers that matter.
Our Approach: Demand Gen That Moves the Needle
Everything we do is built around one question: Will this drive revenue? Not clicks. Not traffic. Not engagement in a vacuum. Real pipeline that converts.
We focus on three demand generation levers that actually move the needle: content, paid ads, and automation. Each one works on its own, but together they create a system that scales.
Content that sells, not just fills feeds
We do not write for impressions. We write for intent. That means content that speaks directly to the buyer’s pain, reflects their reality, and guides them toward action.
We create short form content that builds trust on platforms like LinkedIn and email. We build long form assets like case studies and guides that deepen consideration. And we align all messaging with what sales is hearing in real conversations so every asset supports conversion.
62% of B2B buyers say they engage with three to five pieces of content before talking to a salesperson. That means your content either earns the call or loses the lead.
Paid ads with a purpose
We treat ads like a demand engine, not a guessing game. That starts with clear targeting, clean creative, and conversion paths that do not leak.
We use paid to drive top of funnel awareness, retarget based on engagement, and support bottom of funnel conversions with content that reinforces value. Every dollar spent is tracked against opportunity creation and influenced revenue.
Our reporting focuses on sales qualified leads, pipeline velocity, and return on ad spend. Not impressions or click through rates in isolation.
Automation that supports humans, not replaces them
We build automation that reduces manual lift and speeds up buyer journeys. That includes lead scoring, email nurture, follow ups, and AI powered outreach systems.
Everything is mapped to a CRM or lead routing process so handoffs are seamless and nothing slips through.
AI agents handle tasks like content repurposing, lead enrichment, and outbound sequences, allowing marketing and sales teams to focus on strategy and conversion. This saves hours each week and compounds over time.
It is not about stacking tools. It is about building a system that connects each step of the buyer journey and supports revenue at every stage.
The Results: When Marketing and Sales Work Together
When you stop separating marketing from sales and start aligning everything toward revenue, the results speak for themselves.
Sales no longer complains about lead quality because the leads coming in are already warmed up. They have consumed content that speaks to their pain. They have engaged with ads that clarify your solution. They show up to calls informed, curious, and ready to move.
Marketing is no longer guessing. Every campaign is tied to a clear goal. Every piece of content has a purpose. And automation is working in the background to keep everything moving without adding pressure to your team.
We have seen this play out across multiple clients:
- Lead quality improves because the message is sharper.
- Sales cycles shorten because buyers enter with clarity.
- Content gets reused, not wasted, because it is aligned with what sales actually needs.
That is not a small lift. That is a fundamental shift in how growth happens.
Final Thoughts: If It’s Not Driving Sales, It’s Not Marketing
This is the part where most agencies would wrap things up with more jargon or a shiny service list. That is not how we operate.
Marketing that does not move sales is not working. It might feel productive. It might check boxes. It might even look impressive on a slide deck. But if your pipeline is dry, if your sales team is still struggling to close, or if you are stuck reporting on metrics that do not connect to revenue, something is broken.
That is why I built Fastmarkit.. To build systems that create demand, fuel pipeline, and support your sales team with what they actually need to win.
Great marketing is not just about looking good online. It is about understanding your customer deeply, showing up with value, and building processes that convert that value into revenue.
If you are tired of spinning your wheels. If you are done with agencies that talk strategy but cannot execute. And if you are ready to actually connect your marketing to your bottom line.