Building a Demand Gen Engine

SecurityScorecard

SecurityScorecard provides cybersecurity ratings and insights to help organizations manage risk and improve their security posture.

2X

increase in lead-to-pipeline conversion

Clear attribution across all channels

Personalized buyer journeys to decrease sales cycle

Where they were

SecurityScorecard lacked clear attribution for revenue-driving channels, faced inefficient manual processes, and struggled with generic messaging that missed target buyers.

No clear view of which channels drove revenue
Leads dropping out before reaching sales
Generic messaging missing target buyers
Manual marketing processes eating time

How we did it

Built an infrastructure that tracks real results
Created content that speaks to buyer behavior
Automated marketing ops for scale
Connected every touchpoint to revenue