Maximizing Marketing ROI

Better Business Bureau

The Better Business Bureau supports businesses by fostering trust and consumer confidence through accreditation and resources.

100%

Google Grant utilization

65%

lower cost per lead

40%

increase in accreditation program revenue

Where they were

BBB struggled with underutilized Google Grant funds, low-converting landing pages, and disconnected marketing and sales efforts.

$120K Google Grant sitting unused
Landing pages that didn’t convert
No clear path to upsell accredited businesses

How we did it

Maximized Google Grant spend to increase brand awareness
Built high-converting funnels for each business stage
Created clear paths to upsell accredited businesses