From Backlog to Pipeline

Amazon Web Services

AWS Security provides secure collaboration and security solutions for businesses.

2X

pipeline growth

20%

lower cost per lead

70%

faster campaign launches

Where they were

AWS faced significant delays in campaign execution due to a marketing backlog, design bottlenecks, and high CPL with low-quality leads.

Marketing backlog killing sales momentum
Campaigns stuck in design bottlenecks
High CPL eating budget with low-quality leads

How we did it

Streamlined their creative production process
Built scalable design systems for faster output
Optimized ad targeting and messaging