For the past two years, I’ve envisioned rebranding Fastmarkit into something that speaks more of ‘who’ we are and ‘why’ we do what we do. But like any business owner, I had to put more of my focus on driving results for our clients, for the company, while at the same time raising a family.
Rather than getting myself bogged down with a hundred things that needed to get done, I prioritized on the most important, on what would move the needle — all while doing something I love so much and have not been able to stop obsessing over: digital marketing.
With the New Year just around the corner, I knew I didn’t want to push out the rebranding any further. We had already begun handing out swag with our new logo and putting it on new proposals, etc. All that was left was to make sure our website reflected our new vision.
Let’s face it, not every business owner/entrepreneur knows exactly what they’re doing, and many of the great ones never want to be in a position where they ‘know it all’ and stop learning. However, one of my favorite things about running my own business is the fact that I can push for change and try new things a lot quicker — the benefit of having authority and responsibility wrapped into one!
So, in a nutshell here’s why the rebrand matters so much…
- Fastmarkit portrayed too much of a corporate look and feel. That’s not who we are at all. We’re a small team of 12, comprised of full-time employees, freelancers, and contractors.
- We have zero motivation and plans to become a ginormous marketing agency. I love knowing that the clients I begin a working relationship with will continue collaborating with me from the moment we engage, execute, and renew our SOW.
- I’m a marketing geek at heart. Hiring more people in-house means that my role would drastically change from doing what I love (i.e., marketing) to managing people, and that’s not something I was ever really interested in.
- Fastmarkit is flexible, determined, and focused. We really believe in a thing as a ‘bad sale’, which is why we don’t just bring on any client and if a working relationship isn’t working, we aren’t afraid to walk away — no matter how much money is on the table. I’ve realized throughout the years that when you’re able to do this, then you know you’re doing something you’re truly passionate about and it’s no longer about just chasing the dollars.
- Transparency is key. I used to be so self-conscious about telling clients that my husband is my business partner and that we have a small team of freelancers and contractors. But in reality, NONE of our clients care as long as we are driving results. That’s the heart of our connection and passion — the driving force of why we do what we do. It’s rewarding to know that you can take a small team and impact a company’s top and bottom line drastically because you genuinely care and love what you do.
And there you have it. Drop me a note if you want some free Fastmarkit swag.