One of the biggest reasons why businesses come to me for help is because they are consistently struggling to generate qualified leads that can further enable sales to turn them into customers. Executing an omnichannel marketing strategy is important because you don’t want to just limit yourself to only one path. However, one that is quite overlooked is social media. This isn’t because companies don’t think they can generate results
When it comes to developing a successful social media marketing strategy, I like to approach it as I would an entire marketing strategy. To be more specific, you need to know exactly what you want to realistically achieve (with a timeframe attached), how success will be measured, and how it will impact your overall business objectives. In this day and age, having a social media presence isn’t even something worth
Every business I encounter wants to drive traffic (and more traffic) to their website. Utilizing the different tactical executions listed below are a great way to start and will also need to be done consistently for the best results. Further, integrating all of your digital marketing efforts so that they cohesively work together will not only help with driving traffic, but will help with generating qualified leads and sales. That
