One of the most effective ways to get in touch with prospective customers as well as maintaining relationships with existing customers is email marketing. The key to ensuring that your email marketing strategy is actually working and driving the desired results is to put the needs of your target customers as a non-negotiable goal. Doing so will allow you to close more sales and once you do, work on upselling
Email marketing continues to be one of the top-performing channels for customer acquisition and retention by companies of all sizes. An effective way to drive results through email campaigns is to ensure that you are being honest, providing value, and adding a touch of personalization. There are different types of emails that can be sent out and I typically categorize them as the following: Cold Outreach Nurture Transactional Each of
Nurturing your leads is a huge part of successful B2B marketing. Getting leads is hard enough, and once you do finally have some prospects, the last thing you want is for them to fall off your radar. And since following up is the number one struggle sales reps experience, it’s essential to put the right tools in place to prevent leads from falling through the cracks. However, it’s equally important that you
The average person easily receives dozens of emails each day, so if you want your emails to stand out among the rest, your email marketing strategy needs to be unique. Emails can help you promote your business, advertise new products or services, and offer insights into your industry. In fact, email marketing generates $44 ROI for every $1 spent. I’ve compiled five of the best email strategies to help you grow your
Here’s one problem most of us would kill to have: too many qualified leads. 61% of marketers say that generating traffic and leads is one of the top challenges they face. The more leads your business has, the more sales you can close; the math is simple. Or at least it should be. For 69% of marketers, converting leads is their top priority. The problem is that conversions don’t happen by
Marketing automation is all about strategy, and knowing the basic foundations of email strategy for marketing automation is critical. Email marketing when utilizing a marketing automation tool is very different than simply emailing using an email service provider. The difference lies in how you will be sending the emails and the highly tactical nature of the emails being sent. 1. Autoresponders: Marketing automation platforms give you the ability to capture
Every business I encounter wants to drive traffic (and more traffic) to their website. Utilizing the different tactical executions listed below are a great way to start and will also need to be done consistently for the best results. Further, integrating all of your digital marketing efforts so that they cohesively work together will not only help with driving traffic, but will help with generating qualified leads and sales. That
