Better Business Bureau Northwest
A nonprofit organization that collects and provides free business reviews on more than 4 million businesses to over 100 million requests from consumers, helping make the BBB's website rank among the top 300 most-visited websites in the United States.
WHAT WE DID
We implemented SEM tactics such as Pay Per Click, Display Advertising, and Retargeting which lead to over 7,000 visits in the first month. We also optimized landing page content and structure using heatmapping technology to increase conversion rate, and we revised banner advertisement content/designs to increase click-through-rates by 50%.